Preface The growth of AI chatbots has revolutionized business domains across the globe, including client assistance to e-commerce and beyond. As we step into the coming year, AI conversational AI advancement is likely to advance even further, integrating advanced technologies to provide customized, seamless, and smooth client engagements. With the

Introduction Social media marketing has evolved significantly in the last few years, driven by shifts in innovation, user behavior, and corporate demands. One of the most notable shifts in the advertising sphere is the rise of artificial intelligence (AI). AI’s capability to reshape social media marketing has captured the focus of businesses and